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There was a time in the early days of the internet, that people had no problem finding the resources that they needed. There were only a few web pages to contend with and so there was a small chance that your site could be lost in the shuffle. Now there are at least 1 million different web pages introduced to web everyday. With these kinds of numbers, it can become real easy to be lost in the shuffle.

This is why the search engine has become so popular. For the average person, it takes all of the complexity out of searching for a new web page. The search engine breaks down the different keyword scenarios of the search term that you are looking for and offers you the best results. Do you really want your site to be lost in the shuffle ?

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In this article, I’ll examine the importance of the Alexa Rank as it relates to site monetization while briefly discussing some of the weaknesses involved in using Alexa ranking as a reliable traffic measure for any website.

Lastly, I’ve also included an extensive list of twenty methods and strategies you can use to increase your Alexa Rank dramatically in the short and long run.

What is the Alexa Rank?

Put simply, the Alexa Rank is a ranking system which bases its ranking schema on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed.

See Alexa’s definition of the Alexa Traffic Rank:

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.

The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)

Why would you want to increase your Alexa rank?

Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.

ReviewMe, Text Link Ads and Sponsored Reviews are just three of the networks which base your ad selling strength on Alexa Ranks.

Problems with the Alexa Rank

Alexa ranking is heavily skewed towards websites which have a large webmaster/tech audience. This is because webmasters or web savvy audiences are much more likely to have the Alexa toolbar installed than websites whose visitors are unaware of Alexa.

As such, many have indicated that Alexa is a vastly inaccurate method of measuring a website’s reach, traffic and potential. I don’t disagree.

Alexa is a silly way to measure web traffic but unfortunately, in an imperfect world Alexa is still heavily used by webmasters and ad networks when measuring the value of advertising on your website.

I understand the defects of Alexa’s ranking system and I’m not going to go into more detail about it here. What’s primarily important to me is that the Alexa Rank has become a central element in site monetization strategies.

I’m not concerned with the utility and value of Alexa but it’s perceived importance in the eyes of potential advertisers.

Dosh Dosh’s Alexa Rank

Since moving to my own domain (from Blogspot) in the middle of January 2007, Dosh Dosh has moved from a rank of around 3 million to the current Alexa rank of 21, 709 within two months.

The growth has been consistent and I think most of it was due to the fact that the content on Dosh Dosh is orientated towards webmasters. Another plausible reason is because overall daily traffic for Dosh Dosh has been growing steadily day by day.

The increase in Alexa Rank was also partially due to the fact that I’m active in several webmaster forums, notably Digital Point which sends me some visitors every day. Getting stumbled and receiving thousands of visitors in a day has also undoubtedly helped to increase Dosh Dosh’s Alexa Rank.

How do I get started with Alexa?

There are two easy ways to start using Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar. If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features.

I highly recommend that you use Firefox and SearchStatus instead of Alexa toolbar, which I find to be more bulky and less useful.

Can one actually game or manipulate the Alexa Ranking?

I believe that there are methods which will allow you to easily bring an Alexa ranking in the millions down to the 100,000 level. However, bringing it past the 10,000 or 1,000 mark is a considerably more difficult process, because of the stiff competition among websites.

Some have adamantly stated that there are no proven ways to game Alexa, while others have claimed that auto-surfs and scripts do work to some degree.

I’m not going to take any sides because I can’t guarantee that auto-surfs or other artificial methods will have similar effects for every blog.

The easiest way to know to know if any of the tips mentioned below really work is to actually try them for yourselves and monitor the results.

20 Ways to Increase your Alexa Rank

Here is a collection of methods you can use to boost your Alexa Rank. Most of these tips are derived from several fellow webmasters I know who claimed to have derived positive results through their experiments with the Alexa Rankings.

Some of the other tips were derived articles and sources, which I have duly referenced at the end of this post.

Do these tips work? According to some, yes they definitely do work. But do note that most of them require active effort of some sort and hence, they will work as long as long as you are consistently performing specific actions.

To increase your Alexa rank in the long run, I would highly recommended that one focus on developing quality content which attracts and maintains a large audience instead of purely focusing on artificially increasing your Alexa Rank.

Great link-worthy content will leads to an natural increase in site traffic and is an excellent way to passively increase your Alexa rank.

It is important to emphasize that you should devote most of your efforts in growing your site audience alongside integrated implementation of any of the following tips below.

1. Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step.
2. Put up an Alexa rank widget on your website. I did this a few days ago and receive a fair amount of clicks every day. According to some, each click counts as a visit even if the toolbar is not used by the visitor.
3. Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers. Be sure to link to Alexa’s full explanation of their toolbar and tracking system so your readers know what installing the toolbar or extension entails.
4. Work in an Office or own a company? Get the Alexa toolbar or SS Firefox extension installed on all computers and set your website as the homepage for all browsers. Perhaps it will be useful to note that this may work only when dynamic or different IPs are used.
5. Get friends to review and rate your Alexa website profile. Not entirely sure of its impact on rankings but it might help in some way.
6. Write or Blog about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa rank. They’ll link to you and send you targeted traffic (i.e. visitors with the toolbar already installed). This gradually has effects on your Alexa ranking.
7. Flaunt your URL in webmaster forums. Webmasters usually have the toolbar installed. You’ll get webmasters to visit your website and offer useful feedback. It’s also a good way to give back to the community if you have useful articles to share with others.
8. Write content that is related to webmasters. This can fall in the category of domaining and SEO, two fields in which most webmasters will have the Alexa toolbar installed. Promote your content on social networking websites and webmaster forums.
9. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.media143.com . Replace media143.com with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will count a unique IP address once a day so clicking it multiple times won’t help. There is no official proof that redirects positively benefit your Alexa Rank, so use with caution.
10. Post in Asian social networking websites or forums. Some webmasters have suggested that East Asian web users are big Alexa toolbar fans, judging by the presence of several Asia-based websites in the Alexa Top 500. I suggest trying this only if you have the time or capacity to do so.
11. Create a webmaster tools section on your website. This is a magnet for webmasters who will often revisit your website to gain access to the tools. Aaron Wall’s webpage on SEOTools is a very good example.
12. Get Dugg or Stumbled. This usually brings massive numbers of visitors to your website and the sheer amount will have a positive impact on your Alexa Rank. Naturally, you’ll need to develop link worthy material.
13. Use PayperClick Campaigns. Buying advertisements on search engines such as Google or Exact Seek will help bring in Traffic. Doubly useful when your ad is highly relevant to webmasters.
14. Create an Alexa category on your blog and use it to include any articles or news about Alexa. This acts as an easily accessible resource for webmasters or casual search visitors while helping you rank in the search engines.
15. Optimize your popular posts. Got a popular post that consistently receives traffic from the search engines? Include a widget/graph at the bottom of the post, link to your Alexa post or use Alexa redirection on your internal URLs.
16. Buy banners and links for traffic from webmaster forums and websites. A prominent and well displayed ad will drive lots of webmaster traffic to your website, which can significantly boost your rank.
17. Hire forum posters to pimp your website. Either buy signatures in webmaster forums or promote specific articles or material in your website on a regular basis. You can easily find posters for hire in Digital Point and other webmaster forums.
18. Pay Cybercafe owners to install the Alexa toolbar and set your website as the homepage for all their computers. This might be difficult to arrange and isn’t really a viable solution for most. I’m keeping this one in because some have suggested that it does work.
19. Use MySpace . This is a little shady so I don’t recommended it unless you’re really interested in artificially inflating your Alexa Rank. Use visually attractive pictures or banners and link them to your redirected Alexa URL. This will be most effective if your website has content that is actually relevant to the MySpace Crowd.
20. Try Alexa auto-surfs. Do they work? Maybe for brand new sites. I think they are mostly suitable for new websites with a very poor Alexa rank. Note that there be problems when you try to use auto surfs alongside contextual ads like Adsense. They aren’t also long term solutions to improving your Alexa Rank so I suggest using with caution.

Resources on Alexa Rank

Several of the tips listed above were taken from Aaron Wall’s article on Alexa Ranking. This post by Aaron will also give you some insight on Alexa’s webmaster bias.

A lower Alexa number means a greater level of traffic, and the traffic drops off logarithmically. You can fake a good Alexa score using various techniques, but if it shows your rankings in the millions then your site likely has next to no traffic.

Alexa by itself does not mean that much, but it simply provides a rough snapshot of what is going on. It can be spammed, but if a site has a ranking in the millions then it likely has little traffic.

Peter Norvig writes about Alexa Toolbar and the Problem of Experiment Design. He examines some problems with Alexa as a traffic measuring tool:

But one bias they don’t really comment on is the selection bias: the data would be good if it truly represented a random sample of internet users, but in fact it only represents those who have installed the Alexa toolbar, and that sample is not random.

The samplees must be sophisticated enough to know how to install the toolbar, and they must have some reason to want it. It turns out that the toolbar tells you things about web sites, so it is useful to people in the SEO (Search Engine Optimization) industry, so it overrepresents those people.

Google’s Matt Cutts compares his website against Ask.com and explains why his website enjoys such an impressive Alexa ranking:

One possible source of skewing in Alexa data is a bias toward webmaster-y sites. Alexa shows how popular web sites are, so it’s natural that webmasters install the Alexa toolbar.

Some do it just so that their normal day-to-day visits around the web (including their own site) are added to Alexa’s stats. The net effect is that webmaster-related sites are going to look more important to Alexa

Marketing Scoop has some tips on improving the Alexa Rank. (Thanks Beth!)

A very long thread on Digital Point which sees webmasters having a discussion on how Alexa Ranks can be gamed or manipulated through scripts and auto-surfs. Worth a read.

There you have it… twenty ways to boost your Alexa Rank and increase your site’s monetization potential.

What do you think of Alexa? Have you tried increasing your Alexa Rank by any of these methods?

If you’ll like to receive future updates on ways to improve your Alexa Rank, do consider subscribing to my blog feed.

. But positioning your company in this web marketplace is not easy. It takes calculated analysis and well thought out strategies to create your company a hit in this market.Most corporations nowadays use the concept of PPC (Pay Per Click

) advertising which suggests that that the payment is finished on the basis of the amount of clicks which hit a link posted on the site. Varied PPC specialists analysis the net and notice out probable factors which affect this behavioral tendency of users around the world.

Every product or service includes a specific range of clientele and the scope for such services and merchandise is limited solely to such a group. Therefore, to enable your company to realize the utmost from users, it is very important that the market, its wants, its issues, its service expectations etc are well understood by the corporate before launching its PPC campaign.

* The Shopper
So, it is vital to understand the buyer and his desires before continuing to market the product.

* Trust
The foremost necessary factor for search on the internet is trust. Most search engines these days crawl the internet and notice out all potential statistical information on all the sites. This includes past history of fraud, phishing and alternative criminal activities. If your website is found to be concerned in such scams, then these search engines will block your web site from showing within the results.

* Client Service

Economical and helpful customer service ought to additionally be provided to keep the client happy. This could be gauged by the repeat orders of the identical customer and his feedback on the service obtained from the company.

Each user who visits a website contains a specific characteristic. Statistics include demographic information, time spent on the positioning by the client, the sites from where the user arrived etc.

We will manually bookmark your site on 200+ best qualty Social Bookmarking sites, thus, generating 100s of quality one way links to your site and organic traffic.

Social bookmarking is a way to classify, share and search information regarding web pages. Social Bookmarking gives you the following exciting benefits:

• The fastest way to get your website indexed by Search Engines like google , bing etc.Publish tour website in front of millions of active Internet users..
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• These links are picked by Search engines, blogs, content aggregators etc.

Social Bookmarking is no rocket science and can be performed by anyone, even you can easily bookmark your page to 25-50 Social Bookmarking sites!

Social Bookmarking is can be performed by anyone if you have enough patience and time, even you can easily bookmark your page to 25-50 Social Bookmarking sites!

Perhaps u can save your most valued time and hard work on bookmarking your website to Top 25-50 Social Bookmarking site yourself. How come we can do such things at such a low price? Well we are equipped with most experienced Web 2.0 marketing professionals who can do Social Bookmarking easly as they have been doing it from last few years now. They are so fast because they know where to place the link as they are well experienced. For every particular orders we use to create a new email account on gmail or yahoo, register users in all social bookmarking websites and then start submitting links. We will send you a final report with links as soon as the work finished. We will be pleased to report where is your site placed, with login details. The report also contains the password of the new email account made just for your particular order.

Many of our competitors won’t be reporting you the pages where they placed your link, email account and same user name for other clients. If that account gets banned due to any particular reasons, results you to loose your links and waste of your money.

But let me know you about the efforts to do it. It needs lots of hard work, as you need to register in such social forums and blogs, verify it whether google follows its links and then start submission of your website links.

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It is not hard to be barking up the wrong tree when it comes to getting search engine traffic because there is so much out of date information being circulated.

That is why it is always best to also learn many other traffic generation methods like viral marketing for example.

Not only is there out of date or invalid SEO advice getting around, there is also information which if acted upon, can result in your pages being banned.

The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.

Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.

Focus your attention on the engines that will bring you the most visitors first and work your way down.

Basic SEO

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Here is the submission page for google: http://www.google.com/addurl.html

Submit only once. There is no need to submit every two weeks. There is no need to submit more than one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.

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Alexa is a search engine that records visits to each site from its toolbar, which must be installed on the Internet browser. The statistics shown are updated every week.

Using Search Status, we know the position of a site on the Web by moving the mouse on the blue bar, it displays a numerical value that is the rank of the site on the Web. For more details, you go on the site of Alexa, click on “Traffic Ranking” at the top of the screen, you enter a domain name and click on “Get details.”

Alexa is also at the origin of archives.org that stores all websites over time, and it was bought by Amazon in 1999.

How to interpret the values given by Alexa?

Sandbox for directories in Alexa graphs

Search Status displays a blue bar, which represents the average position for the past three months. This is the rank and is given primarily on the Alexa panel .
The traffic rank is a geometric mean of the number of unique visitors and the number of page views.

Then the page width is occupied by a graph, whose peried may be defined (six months in the example below), which represents changes in position. The value in the y axis is the percentage of visits for a site on Internet. By giving multiple site names, we can compare the curves.

Three tables are then drawn up over three periods: the last day, last week, and the last three months (here we retrieve the value at top of the panel), with also changes as compared with the previous three months.
The last column (3 ms change) show the difference between the last three months and the three previous three months.

The first table shows the percentage of users of the Alexa toolbar who visited the site.
The following is the rank of the site on the Internet for its traffic.
The third table provides the number of pages viewed by visitors for the same periods.

Then are given the visitors by country as a percentage of the total number of visits, the rank in each country, and the distribution for subdomains if there is ones.

The limitations of the system

According to the search engine Alexa itself, values given are more relevant as the number of visitors is more important. In fact only the first 100000 sites have a graph displayed because it is estimated that the lower values are unreliable.

Moreover statistics come from the Alexa toolbar, which must be installed. The theme can influence. Certain categories of netsurfers use rather the Google toolbar and visit more often some sites whose position is undervalued.

Assessing traffic of a website

The traffic is a logarithmic function of the position. In fact to get closer to the top it is necessary that the traffic increases exponentially. To pass from the rank 400000 to the rank 200000, for example, one must not double the traffic, but triple it (this is an example, not an exact ratio).
In fact you need to properly assess the traffic statistics by comparing with a site of the same rank. Yet the comparison is valid only if both sites have a high rank. You can not use Alexa in connection with the acquisition of a site based on traffic, because it is very easy to manipulate those numbers, either by visiting the site frequently with the Alexa toolbar installed, or by using a script. You should rather ask the person who sold the site the statistics to evaluate it, and you should verify the origin of traffic.

New Algorithm

On 16 April 2008, Alexa has changed its algorithm, which was based on visits counted on the Sparky toolbar, to expand the statistical sources. That changed the general classification, without making it more exact, on the contrary.

Asynchronous JavaScript and XML isn’t a new programming language, as it is often mistakingly called. Basically, AJAX is a set of XHTML, CSS, DOM, XMLHttpRequest and XML, put together and used together for the same purpose – to improve the user-server-interaction.

In this article we’d like to present a list of over 90 useful AJAX-based techniques you should always have ready to hand developing AJAX-based web-applications. Auto-completion, instant field editing, menus, calendars, interactive elements, visual effects, animation, basic javascripts, as well as an extensive developer’s suite should give you a useful and powerful toolbox you can use every day, without a need to go through hundreds of AJAX-related bookmarks.

AJAX Auto Completer

1. AJAX AutoSuggest: An AJAX auto-complete text field

2. AJAX Autocompleter / script.aculo.us library

3. AJAX AutoCompleter

4. Ajax autosuggest/autocomplete from database

5. Ajax dynamic list